For many small businesses, I find it’s enough for me to set up some basic marketing and then most people learn by example. Business association groups, however, often like to offer their members a short marketing training course for something specific. I’m happy to run these on occasion.
Marketing Training Courses in Suffolk
If you’d like, I can run courses and workshops for Suffolk-based business groups on a number of marketing-related topics.
Here are a number of marketing training topics people often ask me to explain to them:
- How to devise your brand strategy and knowing your own strengths as a marketer
- Understanding your audience, your competitors and using your marketing plan effectively
- Knowing the fundamentals of marketing and what your customers want
- Learning advanced Facebook, Pinterest, Instagram and Google advert targeting techniques
- Why retargeting pixels are important (and how to use them)
- Developing a live video marketing plan
- Understanding SEO and Google Analytics
- Advanced keyword research for your industry
- Crafting copy for adverts, social media, and articles
- LinkedIn and Facebook prospecting
- Advanced hashtag analysis
- Growing an Instagram account
- Setting up a WordPress site and blog
- Technical skills for media production
- The most effective ways to use LinkedIn
- Effective email marketing, autoresponders and online funnels
- How and why to connect with influencers
- Tricks for writing press releases
- How to set up an e-commerce store with Shopify or WooCommerce
- PR skills, newsjacking, and guerilla marketing
- The connection between traditional marketing and digital marketing
- Designing a marketing plan for your business
- The basics of the top social networks your business needs to use
- How to define your target market precisely
- Making outbound sales calls
- The right way to go about guest posting
- How to reach your target audience on social media
- Working out which media formats and styles work best for your marketing strategy (and how to create the very best)
- How to write effective press releases
- Effectively managing a sales and business development team
- Content marketing the right way
- How to make your email marketing resonate (and how to automate it)
- Pro tips and tricks for Facebook posts and Facebook advertising
- How and when to use telemarketing
- Advanced tips and tricks for the tools you use most in your strategy
- …and much more.
If this is the sort of marketing training you need, get in touch and we’ll get the ball rolling.
