Small Business Online Marketing Training

For many small businesses, I find it’s enough for me to set up some basic marketing and then most people learn by example.

Speaking Engagements

If you’d like, I can come speak to business groups on a number of topics. Here are a number of things people often ask me to explain to them:

  • How to devise your brand strategy and knowing your own strengths as a marketer
  • Understanding your audience, your competitors and using your marketing plan effectively
  • Knowing the fundamentals of marketing and what your customers want
  • Learning advanced Facebook, Pinterest, Instagram and Google advert targeting techniques
  • Why retargeting pixels are important (and how to use them)
  • Developing a live video marketing plan
  • Understanding SEO and Google Analytics
  • Advanced keyword research for your industry
  • Using Instagram/Pinterest buy buttons
  • Crafting copy for adverts, social media, and articles
  • LinkedIn and Facebook groups prospecting
  • Advanced hashtag analysis
  • Technical skills for media production
  • Email marketing, autoresponders and online funnels
  • How and why to connect with influencers
  • Tricks for writing press releases
  • PR skills, newsjacking, and guerilla marketing
  • The connection between traditional marketing and digital marketing
  • Designing a marketing plan for your business
  • The basics of the top social networks your business needs to use
  • How to define your target market precisely
  • How to reach your target audience on social media
  • Working out which media formats and styles work best for your marketing strategy (and how to create the very best)
  • How to write effective press releases
  • How to make your email marketing resonate (and how to automate it)
  • Pro tips and tricks for Facebook posts and Facebook advertising
  • Advanced tips and tricks for the tools you use most in your strategy
  • …and much more.

If this is what you need, get in touch and we’ll get the ball rolling.